Ian is an accomplished commercial professional with business development, sales and marketing and marketing research experience forged in a global environment. With more than 25 years healthcare experience, Ian has a strong focus on strategy, consultancy, customer-centricity, satisfaction and implementation where he established long lasting business relationships with clients representing pharma, med-tech and hospital settings.
Ian’s work has included assignments across many therapeutic indications involving consultancy to client strategic & tactical planning with impactful intelligence and research gathered across healthcare professionals, payers, patients and other key stakeholders; guiding patient-centred strategy direction and value propositions; implementation of educational and supportive patient solutions; behavioural profiling and digital health.
His grounding also stems from working across other sectors particularly the consumer market sphere including international consultancy in societal trends/forecasting, psychological profiling, branding, messaging etc (amongst an array of research focused exposure) for major companies (automotive, beverage, fmcg, technology & retail), ad agencies and PR firms. Ian has worked for a number of firms including GfK, NOP, Market Measures, Roper Starch, AGB / Kantar and Maritz.
Ian brings his diverse knowledge, understanding and a holistic viewpoint to enrich, add value and drive CX excellence across all MDOutlook client interactions. “Longevity breeds experience but your last project measures your success!” is core to Ian’s philosophy which strongly captures the spirit, mindset & culture of the professionals he is proud to work with at MDOutlook and why we enjoy a high retention of loyal clients. Ian leads MDOutlook’s EU business and works across global accounts delivering actionable precision intelligence and clinician engagement solutions from his base in the United Kingdom.