MDoutlook

About MDoutlook®

Governed by Independent ThoughtLeaders

Leadership

MDoutlook senior management has more than 100 years of combined experience with deep and broad therapy expertise. The leadership team is supported by a staff of disease analysts (all MDs and PhDs), client and project management experts, and database developers and data management professionals.

Meet Our Leadership Team

Jan A. Heybroek
MSc, MBA, MBI
CEO and Founder
With 30 years of senior leadership experience in life sciences, Jan brings MDoutlook clients extensive
expertise in healthcare business and strategic marketing, ThoughtLeader identification and activation,
consulting and insights. Jan is a recognized …
 

Ian Pike
EVP, EU Life Sciences

Ian is an accomplished commercial professional with business development, sales and marketing and marketing research experience forged in a global environment. With more than 25 years healthcare experience, Ian has a strong focus on strategy, consultancy, customer-centricity, satis …

Joshua Davis
MBA, BA
EVP, US Life Sciences

Joshua brings MDoutlook extensive expertise in healthcare business and strategic marketing, as well as ThoughtLeader engagement and organizational partnership in both the global pharmaceutical and biotech companies, and the US hospital/health system sectors …

Robert Stephan
PhD, MBA
SVP, Research and Operations

Rob has over 25 years-experience in biomedical research, quantitative and qualitative market research, CME program development and execution, and strategic management. Rob provides each MDoutlook client with a unique perspective of intimately understanding the disease area researched and …

John Kane
SVP, Strategic Development

John is an experienced bio-pharmaceutical professional who understands the importance of customer relationships and the impact that insights have on strategic decision-making. His many diverse experiences have helped him manage a wide-array of project initiatives – with expertise in global bio-pharm

Justin Boag
MBA
VP, Strategic Development

Based in Basel (Switzerland), Justin has over 20 years experience working in Oncology on some of the largest brands in pharmaceuticals; diagnostics and devices, having held senior strategy positions with Roche, AstraZeneca, Smiths Medical and GE. Justin leads on a number of Market Research proj …

Melanie Marks
MBA
Director, Qualitative Insights

With 20 years in the pharmaceutical industry, Melanie Marks has led hundreds of commercialization projects – including consultative, quantitative and qualitative in nature. For more than 10 years she worked on the product management side launching many of the industry’s major brands. This provides h …

Ludger Boecken
MD
Executive Director, Medical Analysis

With 20 years of oncology experience from the clinical side as physician, in hospital financing and in pharmaceutical market research, Ludger is uniquely positioned to deliver balanced insights from multiple angles for MDoutlook clients. For more than 13 years Ludger has been deeply involved in commercial and market research data handli …

Joy Dobson
PhD
Director, Clinical Content and Clinician Engagement

With over 15 years-experience as a global medical affairs professional, Joy is uniquely poised to engage KOLs and medical experts to increase scientific awareness and clinical knowledge of products and clinical pipelines. She is well versed in preclinical and …

randly sadler

Randy Sadler
Senior Director, Marketing

Randy brings over 20 years of marketing experience to the MDoutlook team. His marketing career began at Procter & Gamble and Pfizer, where he served as brand manager and regional marketing manager with focus on CVD and CNS treatments. Randy worked on multiple billion-dollar brands, including Lipitor, Norvasc, Viagra and Zoloft.

ThoughtLeader Council

MDoutlook partners with globally recognized ThoughtLeaders for guidance, analysis, experience and insight. Our council includes renowned disease experts such as:

Lauren Pinter Brown, MD
Jeffrey Curtis, MD, MS, MPH
Eric Van Cutsem, MD, PhD
Alexander Eggermont, MD, PhD
Keith Flaherty, MD
William Gradishar, MD
Peter Heald, MD
Dorothy Keefe, MD, FRACP
John Kirkwood, MD
Peter Mohr, MD
Suresh Ramalingam, MD
Philippe Rougier, MD, PhD

Joyce O’Shaughnessy, MD
Orlando Silva, MD, JD
Nicholas Thatcher, MD, PhD

and many others.

Client Partners

MDoutlook is proud to serve a wide range of distinguished life science companies for many years. Our retention rate is 94% and our clients include:

Let's Get Started

Interested in understanding how we will enhance your business decisions through timely precision intelligence? Contact us.

+1.404.496.4136

United States
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Joy Dobson

PhD
Director, Clinical Content and Clinician Engagement

With over 15 years-experience as a global medical affairs professional, Joy is uniquely poised to engage KOLs and medical experts to increase scientific awareness and clinical knowledge of products and clinical pipelines. She is well versed in preclinical and clinical research, certified medical education (CME), health economics, and global regulatory policies. Joy brings MDoutlook clients an extensive expertise across multiple therapeutic areas, including oncology, hematology, cardiology, gastroenterology and rare diseases to provide strategic guidance for the identification of future market trends and competitive landscape assessments.

Joy leads the Clinical Content & Clinician Engagement team at MDoutlook. She initially joined MDoutlook in 2011 after completing her postdoctoral fellowship at Emory University’s School of Public Health. Prior to her return to MDoutlook in 2021, she spent 5 years as Director of Educational Development at Imedex, an accredited medical education company.

Joy has a diverse educational background and received her Bachelor of Arts in Psychology from Spelman College. A post-baccalaureate research internship in parasitology at the Centers for Disease Control and Prevention (CDC), inspired her to receive her Doctor of Philosophy in Pharmacology from the University of Georgia. As a pharmacologist, her research interests include evaluating the etiology and primary prevention of colon cancer, focusing on the roles of diet and physical activity, and emphasizing the use of biomarkers of risk and molecular epidemiologic methods in observational studies and clinical trials. In addition, she has spent a considerable amount of time investigating toxicology and environmental health issues with the United States Department of Agriculture (USDA). She resides in Atlanta, Georgia where she is an active member of ASCO, ESMO, AASLD and EASL.

Randy Sadler

Senior Director Of Marketing

Randy brings over 20 years of marketing experience to the MDoutlook team. His marketing career began at Procter & Gamble and Pfizer, where he served as brand manager and regional marketing manager with focus on CVD and CNS treatments. Randy worked on multiple billion-dollar brands, including Lipitor, Norvasc, Viagra and Zoloft. He worked on ThoughtLeader mapping projects and programs to engage ThoughtLeaders and connect them with clinicians as part of integrated regional marketing campaigns.
Randy’s transitioned from marketing and brand management to agency roles in life sciences. At Relevate Health Group, he worked with life sciences companies on regional marketing and peer-to-peer engagement programs. He also worked with hospitals on patient engagement programs at Spirit Of Women and operating room efficiency at TenX Healthcare.

Randy joined MDoutlook in 2019 and oversees marketing with particular focus on targeting and messaging. His work has helped MDoutlook reach and engage new life sciences companies that are benefitting from best-in-class ThoughtLeader mapping, engagement, peer-to-peer programs, rapid research, rich insights and consultative support.

Randy has a Bachelor’s of Science degree from the United States Military Academy at West Point and served for five years in the U.S. Army. He currently resides in Knoxville, Tennessee.