MDoutlook

About MDoutlook®

Governed by Independent ThoughtLeaders

Leadership

The MDoutlook leadership team has more than 2 centuries of life sciences experience in both commercial and medical spheres with broad and deep disease state experience. Meshing manufacturer and agency experience with deep expertise in marketing, market research, medical education, clinical research, sales and business intelligence.

We have a proven track record of developing and delivering comprehensive programs and products that inform and connect both industry and clinicians, and ultimately impact clinical care. The MDoutlook leadership team is supported by a staff of disease analysts (all MDs and PhDs), data scientists, account and project management experts, application and data engineer professionals. And we are powered by a large team of life science experts through our parent Clinical Education Alliance.

Meet Our Leadership Team

Jan A. Heybroek
MSc, MBA, MBI
President and Founder

With 30 years of senior leadership experience in life sciences, Jan brings MDoutlook clients extensive
expertise in healthcare business and strategic marketing, ThoughtLeader identification and activation,
consulting and insights. Jan is a recognized …
 
MDOutlook | Executive Vice President Commercial Development Headshot

Anne Rojas
EVP, Commercial Development

Anne has been a leader in the global oncology/hematology education and communications community for the last 24 years. She was part of the executive leadership teams of IMEDEX and prIME Oncology where she led and managed their global sales teams.

Ian Pike
SVP, Commercial Development

Ian is an accomplished commercial professional with business development, sales and marketing and marketing research experience forged in a global environment. With more than 25 years healthcare experience, Ian has a strong focus on strategy, consultancy, customer-centricity, satis …

Robert Stephan
PhD, MBA
SVP, Research and Operations

Rob has over 25 years-experience in biomedical research, quantitative and qualitative market research, CME program development and execution, and strategic management. Rob provides each MDoutlook client with a unique perspective of intimately understanding the disease area researched and …

Jim Gruber
VP, Product Development

Jim brings over 30 years of expertise in biotherapeutic business strategy, sales, marketing, group purchasing and distribution to MDoutlook. His experience has focused heavily upon organization of clinician networks and assisting clinicians to mobilize their …

Justin Boag
MBA
VP, Strategic Development

Based in Basel (Switzerland), Justin has over 20 years experience working in Oncology on some of the largest brands in pharmaceuticals; diagnostics and devices, having held senior strategy positions with Roche, AstraZeneca, Smiths Medical and GE. Justin leads on a…

Dag Holmboe
VP, Data Science

Based in Boston, MA, Dag has over 30 years of experience using software and data science to deliver commercial solutions to global companies. The last 10 years in the biomedical data science field primarily analyzing oncology, neurology and cardiology data…

Ludger Boecken
MD
Executive Director, Medical Analysis

With 20 years of oncology experience from the clinical side as physician, in hospital financing and in pharmaceutical market research, Ludger is uniquely positioned to deliver balanced insights from multiple angles for MDoutlook clients. For more than 13 years Ludger has been deeply involved in commercial and market research data handli …

Joy Dobson
PhD
Director, Clinical Content and Clinician Engagement

With over 15 years-experience as a global medical affairs professional, Joy is uniquely poised to engage KOLs and medical experts to increase scientific awareness and clinical knowledge of products and clinical pipelines. She is well versed in preclinical and …

randly sadler

Randy Sadler
Senior Director, Marketing

Randy brings over 20 years of marketing experience to the MDoutlook team. His marketing career began at Procter & Gamble and Pfizer, where he served as brand manager and regional marketing manager with focus on CVD and CNS treatments. Randy worked on multiple billion-dollar brands, including Lipitor, Norvasc, Viagra and Zoloft.

Melanie Marks
MBA
Director, Qualitative Insights

With 20 years in the pharmaceutical industry, Melanie Marks has led hundreds of commercialization projects – including consultative, quantitative and qualitative in nature. For more than 10 years she worked on the product management side launching many of the industry’s major brands. This provides h …

Client Partners

MDoutlook is proud to serve a wide range of distinguished life science companies for many years. Our retention rate is 94% and our clients include:

Unparalleled Access to the Right Experts and Clinicians 

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Interested in understanding how we will enhance your business decisions through timely precision intelligence? Contact us.

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Randy Sadler

Senior Director Of Marketing

Randy brings over 20 years of marketing experience to the MDoutlook team. His marketing career began at Procter & Gamble and Pfizer, where he served as brand manager and regional marketing manager with focus on CVD and CNS treatments. Randy worked on multiple billion-dollar brands, including Lipitor, Norvasc, Viagra and Zoloft. He worked on ThoughtLeader mapping projects and programs to engage ThoughtLeaders and connect them with clinicians as part of integrated regional marketing campaigns.
Randy’s transitioned from marketing and brand management to agency roles in life sciences. At Relevate Health Group, he worked with life sciences companies on regional marketing and peer-to-peer engagement programs. He also worked with hospitals on patient engagement programs at Spirit Of Women and operating room efficiency at TenX Healthcare.

Randy joined MDoutlook in 2019 and oversees marketing with particular focus on targeting and messaging. His work has helped MDoutlook reach and engage new life sciences companies that are benefitting from best-in-class ThoughtLeader mapping, engagement, peer-to-peer programs, rapid research, rich insights and consultative support.

Randy has a Bachelor’s of Science degree from the United States Military Academy at West Point and served for five years in the U.S. Army. He currently resides in Knoxville, Tennessee.

Joy Dobson

PhD
Director, Clinical Content and Clinician Engagement

With over 15 years-experience as a global medical affairs professional, Joy is uniquely poised to engage KOLs and medical experts to increase scientific awareness and clinical knowledge of products and clinical pipelines. She is well versed in preclinical and clinical research, certified medical education (CME), health economics, and global regulatory policies. Joy brings MDoutlook clients an extensive expertise across multiple therapeutic areas, including oncology, hematology, cardiology, gastroenterology and rare diseases to provide strategic guidance for the identification of future market trends and competitive landscape assessments.

Joy leads the Clinical Content & Clinician Engagement team at MDoutlook. She initially joined MDoutlook in 2011 after completing her postdoctoral fellowship at Emory University’s School of Public Health. Prior to her return to MDoutlook in 2021, she spent 5 years as Director of Educational Development at Imedex, an accredited medical education company.

Joy has a diverse educational background and received her Bachelor of Arts in Psychology from Spelman College. A post-baccalaureate research internship in parasitology at the Centers for Disease Control and Prevention (CDC), inspired her to receive her Doctor of Philosophy in Pharmacology from the University of Georgia. As a pharmacologist, her research interests include evaluating the etiology and primary prevention of colon cancer, focusing on the roles of diet and physical activity, and emphasizing the use of biomarkers of risk and molecular epidemiologic methods in observational studies and clinical trials. In addition, she has spent a considerable amount of time investigating toxicology and environmental health issues with the United States Department of Agriculture (USDA). She resides in Atlanta, Georgia where she is an active member of ASCO, ESMO, AASLD and EASL.