Ian is an accomplished commercial professional with business development, sales and marketing and marketing research experience forged in a global environment. With more than 20 years healthcare experience, Ian has a strong focus on strategy, consultancy, customer-centricity, satisfaction and implementation where he established long lasting business relationships with clients representing pharma, med-tech and hospital settings.
Ian’s work has included assignments across many therapeutic indications involving consultancy to client strategic & tactical planning with impactful intelligence and research gathered across healthcare professionals, payers, patients and other key stakeholders; guiding patient-centred strategy direction and value propositions; implementation of educational and supportive patient solutions; behavioural profiling and digital health.
His grounding also stems from working across other sectors particularly the consumer market sphere including international consultancy in societal trends/forecasting, psychological profiling, branding, messaging etc (amongst an array of research focused exposure) for major companies (automotive, beverage, fmcg, technology & retail), ad agencies and PR firms. Ian has worked for a number of firms including GfK, NOP, Market Measures, Roper Starch, AGB / Kantar and Maritz.
Ian brings his diverse knowledge, understanding and a holistic viewpoint to enrich, add value and drive CX excellence across all your MDoutlook interactions. Ian is based in the UK.