Articles

MDoutlook®: Delivers Precision Intelligence

I remember it like it was yesterday. I was a regional marketing manager at Pfizer in the early 2000’s, and I spent a large portion of my time and marketing budget focused on our cardiovascular (CVD) disease portfolio. Although I was largely focused on CVD at the time, the lessons
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Some medical professionals can make or break a product launch. These are the ThoughtLeaders ("TLs", also known as Scientific Leaders or Key Opinion Leaders, "KOLs"): the experts who are published in medical journals, direct clinical development, sit on advisory boards, lead professional societies, chair guidelines committees, and speak at conferences
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Commercial and medical affairs teams need precision pharmaceutical insights and actionable intelligence to make confident business decisions. The global pandemic has altered medical education (promo and certified) and conference execution, making hyper-targeting even more important. Also, medical affairs and commercial teams should be planning for the return of in-person conferences. Whilst the importance
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Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
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The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
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In today's climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key for pharmaceutical brand managers to achieve success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing, and monitoring key
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Jan Heybroek, CEO of MDoutlook, was recently interviewed by Al Simon, a business development strategy leader on Business RadioX. Jan discussed his journey as an entrepreneur. As a successful life sciences professional, Jan recognized unmet needs in medical affairs, marketing and market research. He started MDoutlook and developed a powerful
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Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their assessment and outlook on emerging treatment approaches inform a successful oncology market research strategy and give life sciences companies an important insight into a treatment’s brand perception among HCPs. These emerging leaders are often digital
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Consultative Insights Data Sheet Product Highlight Don’t limit your return with outdated and incomplete knowledge. We maximize your opportunity across the product lifecycle with precision intelligence. Learn more in the Consultative Insights Data Sheet.Complete the form below to access the product data sheet.
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Learn how to navigate the ThoughtLeader landscapes in the new normal. Physicians are facing a major backlog of patient cases after Covid-19 diverted healthcare resources throughout 2020. ThoughtLeaders, or Key Opinion Leaders (KOLs) and, clinicians on the ground are now harder than ever to access and activate, winning share of
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