What's New

MDoutlook® Delivers Precision Intelligence

August 24, 2020
Performance Tracking to Stay Ahead of the Curve!
It’s never been more challenging than in today’s dynamic climate for your new products or brands to achieve their full potential. Measuring and communicating success is critical. Implementing the right tracking of your product is imperative for monitoring, interpreting and impacting key performance indicators for your market, your products and your competitors. Clients regularly engage...
July 9, 2020
Engaging Rising Stars is more relevant than ever!
Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their outlook on emerging treatment approaches gives an important insight into future treatments. These emerging leaders are often digital influencers as well, making them even more relevant in the current times. Identifying and engaging with the right rising stars is a...
June 8, 2020
MDoutlook Launches Lumineer as its Latest Precision Intelligence Solution
MDoutlook, a precision intelligence leader specializing in life science strategies, recently launched Lumineer™, an extension of the company’s proven suite of ThoughtLeader identification solutions. The latest offering in MDoutlook’s thought leadership and precision intelligence services, Lumineer delivers several material differentiators that set it apart from other online Life Science resources. Built on the largest network...
May 21, 2020
Oncologists’ Treatment Rationale and Wish-List in IO
The latest release from our annual corporate leadership reveals multiple factors supporting the use of an IO approach having similar impact on treatment decisions. Factors most driving oncologist usage were efficacy and quality of life benefits offered by IO treatments followed by label safety and availability of biomarkers. With little geographical difference, US oncologists stressed...
May 7, 2020
Mastering Virtual Conference Data Presentation Impact
With ASCO announcing their inaugural virtual program last week and ahead of other major oncology and hematology conferences (such as EHA) moving online, client appetite for planning their activities have not abated in hiring us to measure impact of their data announcement activity in the current “new norm”. Have you planned measurement of your upcoming...