Healthcare providers, or HCPs, are vital to ensuring the success of a treatment launch. A robust HCP engagement platform can help companies find the right HCPs at the right time to serve as brand advocates. By using a quality business intelligence platform, pharma companies can design and execute effective HCP engagement strategies that boost profitability and improve outcomes for patients.

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What is HCP engagement and how can it help your business through the various stages of a treatment’s lifecycle? In this article, we will discuss how Healthcare Providers (HCPs) can be identified, engaged and even enrolled as advocates to help pharmaceutical companies implement effective marketing strategies.

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