Articles

MDoutlook® Delivers Precision Intelligence

Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
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The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
Read more
In today's climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key for pharmaceutical brand managers to achieve success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing, and monitoring key
Read more
Jan Heybroek, CEO of MDoutlook, was recently interviewed by Al Simon, a business development strategy leader on Business RadioX.  Jan discussed his journey as an entrepreneur.
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Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their assessment and outlook on emerging treatment approaches inform a successful oncology market research strategy and give life sciences companies an important insight into a treatment’s brand perception among HCPs.
Read more
Learn how to navigate the ThoughtLeader landscapes in the new normal. Physicians are facing a major backlog of patient cases after Covid-19 diverted healthcare resources throughout 2020. ThoughtLeaders, or Key Opinion Leaders (KOLs) and, clinicians on the ground are now harder than ever to access and activate, winning share of
Read more
The events of 2020 have necessitated some major changes in ThoughtLeader - otherwise known as Key Opinion Leaders, External (Scientific) Experts, or Key External Experts - engagement strategy. Where resources were typically focussed on the global top 50 or 100 in a given disease area, it's now just as important
Read more
It’s never been more challenging than in today’s dynamic climate for your new products or brands to achieve their full potential. Measuring and communicating success is critical. Implementing the right tracking of your product is imperative for monitoring, interpreting and impacting key performance indicators for your market, your products and
Read more
Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their outlook on emerging treatment approaches gives an important insight into future treatments. These emerging leaders are often digital influencers as well, making them even more relevant in the current times. Identifying and engaging with the
Read more
MDoutlook, a precision intelligence leader specializing in life science strategies, recently launched Lumineer™, an extension of the company’s proven suite of ThoughtLeader identification solutions. The latest offering in MDoutlook’s thought leadership and precision intelligence services, Lumineer delivers several material differentiators that set it apart from other online Life Science resources.
Read more
Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
Read more
The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
Read more
In today's climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key for pharmaceutical brand managers to achieve success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing, and monitoring key
Read more
Jan Heybroek, CEO of MDoutlook, was recently interviewed by Al Simon, a business development strategy leader on Business RadioX.  Jan discussed his journey as an entrepreneur.
Read more
Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their assessment and outlook on emerging treatment approaches inform a successful oncology market research strategy and give life sciences companies an important insight into a treatment’s brand perception among HCPs.
Read more
Learn how to navigate the ThoughtLeader landscapes in the new normal. Physicians are facing a major backlog of patient cases after Covid-19 diverted healthcare resources throughout 2020. ThoughtLeaders, or Key Opinion Leaders (KOLs) and, clinicians on the ground are now harder than ever to access and activate, winning share of
Read more
The events of 2020 have necessitated some major changes in ThoughtLeader - otherwise known as Key Opinion Leaders, External (Scientific) Experts, or Key External Experts - engagement strategy. Where resources were typically focussed on the global top 50 or 100 in a given disease area, it's now just as important
Read more
It’s never been more challenging than in today’s dynamic climate for your new products or brands to achieve their full potential. Measuring and communicating success is critical. Implementing the right tracking of your product is imperative for monitoring, interpreting and impacting key performance indicators for your market, your products and
Read more
Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their outlook on emerging treatment approaches gives an important insight into future treatments. These emerging leaders are often digital influencers as well, making them even more relevant in the current times. Identifying and engaging with the
Read more
MDoutlook, a precision intelligence leader specializing in life science strategies, recently launched Lumineer™, an extension of the company’s proven suite of ThoughtLeader identification solutions. The latest offering in MDoutlook’s thought leadership and precision intelligence services, Lumineer delivers several material differentiators that set it apart from other online Life Science resources.
Read more