Videos

MDoutlook® Delivers Precision Intelligence

If you work in a life sciences company in marketing, market research or medical affairs, and you want to better understand your market and meaningfully engage all of the right ThoughtLeaders and clinicians in your market, then you’re ready for “Insights In An Elevator.” Learn about MDoutlook on a short
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If you are a leader in a commercial, medical affairs or market research function, you know how important it is to know exactly where your brand is in the market. You know the importance of key performance indicators (also known as KPIs), that go well beyond only script data. You know that performance also include other critical facets such as brand awareness,
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Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
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The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
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Clinical Education Alliance (CEA) Acquires MDoutlook to Expand Its Precision Intelligence Engagement Solutions for Healthcare Professionals The acquisition widens CEA’s reach into market research, providing targeted actionable insights to and for healthcare professionals thought leaders, and industry. Reston, Virginia – July 29, 2021 – Clinical Education Alliance (CEA) today announced its acquisition
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Commercial and medical affairs teams need precision pharmaceutical insights and actionable intelligence to make confident business decisions. The global pandemic has altered medical education (promo and certified) and conference execution, making hyper-targeting even more important. Also, medical affairs and commercial teams should be planning for the return of in-person conferences. Whilst the importance
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In today's climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key for pharmaceutical brand managers to achieve success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing, and monitoring key
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Jan Heybroek, CEO of MDoutlook, was recently interviewed by Al Simon, a business development strategy leader on Business RadioX.  Jan discussed his journey as an entrepreneur.
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Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their assessment and outlook on emerging treatment approaches inform a successful oncology market research strategy and give life sciences companies an important insight into a treatment’s brand perception among HCPs.
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Learn how to navigate the ThoughtLeader landscapes in the new normal. Physicians are facing a major backlog of patient cases after Covid-19 diverted healthcare resources throughout 2020. ThoughtLeaders, or Key Opinion Leaders (KOLs) and, clinicians on the ground are now harder than ever to access and activate, winning share of
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The events of 2020 have necessitated some major changes in ThoughtLeader - otherwise known as Key Opinion Leaders, External (Scientific) Experts, or Key External Experts - engagement strategy. Where resources were typically focussed on the global top 50 or 100 in a given disease area, it's now just as important
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It’s never been more challenging than in today’s dynamic climate for your new products or brands to achieve their full potential. Measuring and communicating success is critical. Implementing the right tracking of your product is imperative for monitoring, interpreting and impacting key performance indicators for your market, your products and
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Rising stars are the upcoming, bright, talented, technophile medical experts in specialist therapy areas. Their outlook on emerging treatment approaches gives an important insight into future treatments. These emerging leaders are often digital influencers as well, making them even more relevant in the current times. Identifying and engaging with the
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MDoutlook, a precision intelligence leader specializing in life science strategies, recently launched Lumineer™, an extension of the company’s proven suite of ThoughtLeader identification solutions. The latest offering in MDoutlook’s thought leadership and precision intelligence services, Lumineer delivers several material differentiators that set it apart from other online Life Science resources.
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If you work in a life sciences company in marketing, market research or medical affairs, and you want to better understand your market and meaningfully engage all of the right ThoughtLeaders and clinicians in your market, then you’re ready for “Insights In An Elevator.” Learn about MDoutlook on a short
Read more
If you are a leader in a commercial, medical affairs or market research function, you know how important it is to know exactly where your brand is in the market. You know the importance of key performance indicators (also known as KPIs), that go well beyond only script data. You know that performance also include other critical facets such as brand awareness,
Read more
Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
Read more
The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
Read more
Three Ways to Identify and Activate ThoughtLeaders

3 Ways To Identify And Activate ThoughtLeaders Webinar

In this webinar, we will help you (1) go deeper in identifying your ThoughtLeaders in a specific disease area, (2) to target your ThoughtLeaders for the right type of activity and (3) provide you the foundation for building stronger relationships with specific ThoughtLeaders and their influence networks.

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Webinar Cover

Performance Tracking To Stay Ahead Of The Curve Webinar

You need brand and market insights yesterday! You are not satisfied with the insights provided because each time you receive them, they are out of date. You want to stay one step ahead. In this webinar, we share ways that you can stay ahead by reacting in time through informed confident business decisions.

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