Launch Insights

MDOutlook® Delivers Precision Intelligence

ASH 2021 Recap: 20-Year Analysis of the Expansion in Hematology In recognition and preparation of ASH 2021 (American Society of Hematology 2021 Meeting), the MDOutlook team analyzed more than 30 million publications for author collaborations in hematology since 2002. Over a period of 2 weeks, we produced valuable insights that
Read more
Bias is often a major concern in life sciences market research. The third party Key Opinion Leader (KOL) and clinician panels on which many market research organizations rely can be particularly susceptible; recruiting physicians using standard lists, from multi-disciplinary patient management in varied institutional settings, often doesn’t give commercial teams
Read more
I remember it like it was yesterday. I was a regional marketing manager at Pfizer in the early 2000’s, and I spent a large portion of my time and marketing budget focused on our cardiovascular (CVD) disease portfolio. Although I was largely focused on CVD at the time, the lessons
Read more
Some medical professionals can make or break a product launch. These are the ThoughtLeaders ("TLs", also known as Scientific Leaders or Key Opinion Leaders, "KOLs"): the experts who are published in medical journals, direct clinical development, sit on advisory boards, lead professional societies, chair guidelines committees, and speak at conferences
Read more
5 MIN READCompanies conduct pharmaceutical market research to understand how investigational and marketed products treat or may be utilized to treat specific diseases. Companies gather this information from a wide variety of sources and interpret it, assessing the market success of treatments within a particular disease state. Pharmaceutical market research
Read more
6 MIN READBy understanding how market dynamics are affecting pharmaceutical KPIs, brands can tweak sales strategies to maximize engagement from healthcare providers (HCPs), thereby improving adoption rates, treatment share, and overall profitability.Pharmaceutical key performance indicators, or pharmaceutical KPIs, are quantifiable measurements of performance that help companies understand how their treatments
Read more
Healthcare providers (HCPs) are critical to promoting the distribution and utilization of new pharmaceutical treatments. Therefore, pharmaceutical companies must collaborate with HCP leaders when bringing their products to market. It’s important to create and implement successful HCP engagement strategies in order to ensure product success across all stages of the
Read more
Healthcare providers, or HCPs, are vital to ensuring the success of a treatment launch. A robust HCP engagement platform can help companies find the right HCPs at the right time to serve as brand advocates. By using a quality business intelligence platform, pharma companies can design and execute effective HCP
Read more
What is HCP engagement and how can it help your business through the various stages of a treatment’s lifecycle? In this article, we will discuss how Healthcare Providers (HCPs) can be identified, engaged and even enrolled as advocates to help pharmaceutical companies implement effective marketing strategies.
Read more
Life sciences leaders often discuss the challenges of engaging healthcare providers (HCPs) and standing out from their competitors. When pharma companies host engaging peer-to-peer programs, such as educational pharmaceutical dinners....
Read more
Best-in-class pharma HCP engagement is the culmination of ThoughtLeader mapping, strategic targeting, and rich insights gained from research (understanding).
Read more
Wondering how to engage HCPs? Read this article to find learn more
Read more
In this article, MDOutlook will discuss how Key Opinion Leaders use their influence to play a instrumental role in building a brand.
Read more
In this article, MDOutlook will discuss how Key Opinion Leaders use their influence to play a instrumental role in building a brand.
Read more
ASH 2021 Recap: 20-Year Analysis of the Expansion in Hematology In recognition and preparation of ASH 2021 (American Society of Hematology 2021 Meeting), the MDOutlook team analyzed more than 30 million publications for author collaborations in hematology since 2002. Over a period of 2 weeks, we produced valuable insights that
Read more
Bias is often a major concern in life sciences market research. The third party Key Opinion Leader (KOL) and clinician panels on which many market research organizations rely can be particularly susceptible; recruiting physicians using standard lists, from multi-disciplinary patient management in varied institutional settings, often doesn’t give commercial teams
Read more
I remember it like it was yesterday. I was a regional marketing manager at Pfizer in the early 2000’s, and I spent a large portion of my time and marketing budget focused on our cardiovascular (CVD) disease portfolio. Although I was largely focused on CVD at the time, the lessons
Read more
Some medical professionals can make or break a product launch. These are the ThoughtLeaders ("TLs", also known as Scientific Leaders or Key Opinion Leaders, "KOLs"): the experts who are published in medical journals, direct clinical development, sit on advisory boards, lead professional societies, chair guidelines committees, and speak at conferences
Read more
Three Ways to Identify and Activate ThoughtLeaders

3 Ways To Identify And Activate ThoughtLeaders Webinar

In this webinar, we will help you (1) go deeper in identifying your ThoughtLeaders in a specific disease area, (2) to target your ThoughtLeaders for the right type of activity and (3) provide you the foundation for building stronger relationships with specific ThoughtLeaders and their influence networks.

Read More »
Webinar Cover

Performance Tracking To Stay Ahead Of The Curve On-Demand Webinar

You need brand and market insights yesterday! You are not satisfied with the insights provided because each time you receive them, they are out of date. You want to stay one step ahead. In this webinar, we share ways that you can stay ahead by reacting in time through informed confident business decisions.

Read More »