Once a company has identified target KOLs, they can begin to engage them through a series of virtual and in-person touchpoints, which KOL engagement services can help to coordinate, host and disseminate information about.
Brands often choose to engage KOLs in multiple ways, from interactive digital or physical events to presentations, dinners and webinars.
Through MDOutlook’s Activeer, marketing teams build valuable activations that resonate with HCPs seeking networking and educational opportunities. To engage KOLs, teams use MDO’s KOL engagement services to schedule in-person peer-to-peer meetings between KOLs, institutional leaders and advisory boards.
Robust KOL engagement services are also able to power interactive digital engagement that might include video peer meetings and Q&As. When using MDO’s ClinicalXChange, pharma companies tap into a powerful educational platform that offers 30-minute lunchtime webinars that spur interaction between KOLs and the treaters responsible for deciding which treatments are ultimately prescribed to patients.
MDO’s KOL engagement services make it easy to widely disseminate the presentations and materials from these events to engage even more HCPs in a targeted network.