MDOutlook is the power behind life sciences brands. Our pharma market research services provide tools and resources to help brands achieve their full potential. We help Life Sciences Leaders make better decisions by providing market insights, clear answers to complex questions, and actionable recommendations. In addition, we provide leading-edge ThoughtLeader and clinician engagement solutions using Activeer to provide peer-to-peer programs with syndicated reports and ClinicalXchange to provide virtual poster sessions, podcasts and digital engagement programs.
Our game-changing digital platform Lumineer serves as the engine to map, rank and prioritize global, national, regional and local ThoughtLeaders, clinicians, peer-to-peer connections and influencers. This powerful chassis undergirds market research, performance tracking and ThoughtLeader and clinician engagement programs, resulting in rich insights, robust peer-to-peer programs and dramatic increases in both mind share and market share.
Lumineer’s business intelligence platform connects pharmaceutical companies with healthcare providers, or HCPs, that drive adoption of treatments. Through pharma market research services, pharmaceutical companies can identify and connect with the HCPs most critical to the success of new treatments.
Many HCPs now prefer a mix of in-person and digital touchpoints, giving field forces fewer opportunities to meet clinicians in person. By strategically engaging HCPs throughout a treatment’s lifecycle, sales teams can boost adoption and help brands reach profitability goals.
Pharma market research services help brands thoughtfully map HCP engagement to identify the right advocates for treatments at strategic points throughout their life cycles. MDOutlook’s platform and services help pharmaceutical companies better understand the market and engage clinicians, including ThoughtLeaders (TLs), also known as Key Opinion Leaders (KOL), high writers and other HCPs, that can meaningfully affect market opinion and treatment adoption.
On this page, we break down the key features of MDOutlook’s suite of products, which include robust pharma market research services. Each component contributes to HCP strategy development and engagement, helping pharmaceutical companies navigate complex and competitive landscapes, exceed profitability goals, and deliver real-world outcomes that benefit patients.