Once a company has identified target HCPs, they can begin to engage them through a series of virtual and in-person touchpoints. Physician engagement services assist this process by coordinating, hosting and disseminating information about meetings and events. Brands often use a mix of digital and physical touchpoints, such as meetings, interactive presentations, dinners and webinars. A robust engagement service also enables companies to circulate content from their educational programs to reach, and provide value to, an even wider audience of HCPs.
Through MDOutlook’s Activeer, marketing teams build valuable activations that resonate with HCPs seeking networking and educational opportunities. Activeer powers interactive digital engagement opportunities, such as video peer meetings and Q&As.
Through ClinicalXChange, brands tap into MDOutlook’s powerful educational platform that offers 30-minute lunchtime webinars with opportunities to meet and engage HCPs while dispersing valuable information about research and treatments.
Physician engagement services help brands create value for the treaters who are ultimately responsible for patient prescribing decisions.