Webinars

MDoutlook® Delivers Precision Intelligence

In this webinar, we will help you (1) go deeper in identifying your ThoughtLeaders in a specific disease area, (2) to target your ThoughtLeaders for the right type of activity and (3) provide you the foundation for building stronger relationships with specific ThoughtLeaders and their influence networks.
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You need brand and market insights yesterday! You are not satisfied with the insights provided because each time you receive them, they are out of date. You want to stay one step ahead. In this webinar, we share ways that you can stay ahead by reacting in time through informed confident
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DocPulse Product Data Sheet Product Highlight Don’t make decisions on outdated knowledge. You can make more informed decisions, we can help.Complete the form below to access the product data sheet.
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Bias is often a major concern in life sciences market research. The third party Key Opinion Leader (KOL) and clinician panels on which many market research organizations rely can be particularly susceptible; recruiting physicians using standard lists, from multi-disciplinary patient management in varied institutional settings, often doesn’t give commercial teams
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If you are a leader in a commercial, medical affairs or market research function, you know how important it is to know exactly where your brand is in the market. You know the importance of key performance indicators (also known as KPIs), that go well beyond only script data. You know that performance also include other critical facets such as brand awareness,
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I remember it like it was yesterday. I was a regional marketing manager at Pfizer in the early 2000’s, and I spent a large portion of my time and marketing budget focused on our cardiovascular (CVD) disease portfolio. Although I was largely focused on CVD at the time, the lessons
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Some medical professionals can make or break a product launch. These are the ThoughtLeaders ("TLs", also known as Scientific Leaders or Key Opinion Leaders, "KOLs"): the experts who are published in medical journals, direct clinical development, sit on advisory boards, lead professional societies, chair guidelines committees, and speak at conferences
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Commercial and medical affairs teams need precision pharmaceutical insights and actionable intelligence to make confident business decisions. The global pandemic has altered medical education (promo and certified) and conference execution, making hyper-targeting even more important. Also, medical affairs and commercial teams should be planning for the return of in-person conferences. Whilst the importance
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Are you ready to make your market research investments go farther… a lot farther?  If so, this 2-min video on DOCpulse™ from MDoutlook is for you. DOCpulse™ enables your team to obtain valuable insights from ThoughtLeaders and clinicians fast via short, succinct, relevant and meaningful questions at their preferred time and utilizing their preferred communication channel – catching clinicians at their right time to garner valuable
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The challenges for Medical Affairs teams continue to mount. New treatments are being developed, approved, and launched at an increasing pace. Existing treatments are layering on new indications and, the global pandemic has made it more difficult to reach and to meaningfully engage with the right ThoughtLeaders (TLs) and clinicians.
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In today's climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key for pharmaceutical brand managers to achieve success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing, and monitoring key
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Jan Heybroek, CEO of MDoutlook, was recently interviewed by Al Simon, a business development strategy leader on Business RadioX.  Jan discussed his journey as an entrepreneur.
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