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MDOutlook® Delivers Precision Intelligence and Clinician Engagement

KPI Measurement Success

In today’s climate, the imperative for new products or brands to achieve their full potential quickly has never been greater. Key to achieving success is measuring and communicating progress, both internally and externally. Tracking your product is an iterative process of measuring, managing and monitoring key performance indicators (KPIs) for the market, your product, your competitors.

At MDOutlook, we empower clients with timely precision insights and give confidence in navigating brands successfully in unforgiving markets.

  • Through our key assets we address each brands unique and critical KPIs by targeting the right contacts at the right time in order to furnish clients with rapid, robust and reliable intelligence.
  • Triangulating specific information from KPI tracking research, ATU (Awareness, Trial and Usage) research and other pertinent sources, MDOutlook’s experienced medical and business teams add significant value through timely insights and directly actionable recommendations to drive success!

Improve your commercial strategy

Drawing from our large and validated database of over 120,000 treaters and ThoughtLeaders (TL) in oncology, we identified for one of our clients the root cause of their lack of market share and performed an analysis of 8 key EU markets. We were able to deliver profound customer insights that changed our client’s strategy.

Our client, an international pharmaceutical company, was faced with a dilemma in that one of their brands was not performing well against KPIs, and their market share was stagnant shortly after launch. While there were KPI assessments in place, the client lacked deep customer insights. By exploring and triangulating relevant aspects of KPI, ATU, key account analysis and ThoughtLeader research we gained superior insights (such as measuring message impact; assessing brand uptake; understanding prescribing drivers and barriers; tracking switching patterns and competitive activity over time) that aided our client to change their brand strategy, and their market share tripled in 18 months!

Our KPI measurement approach contributed to our client generating north of €100m in additional sales by continuing to hone their strategies and tactics at both European and country levels!

KPI excellence delivering results!

Utilizing our services, we enable clients to gain a deep understanding of each brand’s unique value proposition. We take a 360-degrees approach (triangulating the right specific and impact information) to understand the barriers and enablers that impact your business.

A critical foundation to our success in tracking KPIs is developing base measurements and planning for uninterrupted performance monitoring to inform confident commercialization decisions.

A critical foundation to our success in tracking KPIs is developing base measurements and planning for uninterrupted performance monitoring to inform confident commercialization decisions.

Engaging our core agile and adaptive services helps MDOutlook deliver actionable KPI precision intelligence and directly actionable recommendations.

  • Rapid results: Timing is everything! We deliver full KPI studies in less than 10 weeks.
  • Right targets: With access to engaged verified, high-quality treaters and experts are we able to reach the speciality physicians key to success.
  • Reach: Access more than 120,000 cancer treaters targeting all tumor and sub-types; ability to reach up to 1 million speciality treaters globally.
  • Robust platform: Adaptable, agile and efficient to cover KPI measurements internationally through MDOutlook proprietary assets.
  • Relevance: Team experience and expertise to guide, customize and drive KPI measurement success with impactful insight and recommendations.

Let´s discuss how we can contribute to your brand’s success through our excellence in KPI measurement. Contact us today at [email protected] or call at +1 404.496.4136 to take the next step.

We will be at the ESMO annual meeting (27 September – 1 October) in Barcelona and look forward to welcoming you there.