It’s never been more challenging than in today’s dynamic climate for your new products or brands to achieve their full potential. Measuring and communicating success is critical. Implementing the right tracking of your product is imperative for monitoring, interpreting and impacting key performance indicators for your market, your products and your competitors.
Clients regularly engage MDOutlook to install Orienteer™: impactful performance tracking that breeds confidence to successfully navigate brands:
- Reducing unknowns & blind spots in your market and with competitive activity
- Getting to the right physicians at the right time to gain meaningful insight and actionable recommendations
- Anticipating market changes & having timely insights to react & adapt brand plans
- Superior tracking approach to measure your success and grow your brand
Orienteer™ offers a powerful platform to drive your new product & brands success
With over a decade of experience responding to our clients growing challenges, we developed Orienteer, a hybrid between KPI tracking and ATU (awareness, trial & usage) studies. A solid foundation on which to benchmark & improve your commercial wins, extend & deepen your physician engagement & relationships and to grow your business!
Orienteer™ delivers strong wins!
A well planned and managed Orienteer performance tracking study improved our client’s commercialization success!
Drawing from our large & validated database of over 130,000 ThoughtLeaders & treaters in oncology, we identified for one of our clients the root cause of their lack of market share. Performing analysis of their 8 key EU markets, we delivered profound insights that changed our client’s strategy.
Our client, a large pharma firm, was faced with one of their brands not performing well against its KPIs and a stagnant market share shortly after launch. While they had KPI assessments in place, our client lacked deep customer insights. By triangulating relevant key aspects of KPI, ATU, key account analysis and ThoughtLeader research we gained superior insights (e.g. measuring message impact, assessing brand uptake, understanding prescribing drivers & barriers, tracking switching patterns and competitive activity over time) that aided our client to change their brand strategy & triple their market share in 18 months!
Our Orienteer approach contributed to our client generating north of €100m in additional sales by continuing to hone their strategies and tactics at both the European and country levels!
To learn more about Orienteer, we invite you to click here and review the recording from our recent webinar.
Let’s grow your brand success together!