Launching a product in a new disease area requires a steep learning curve – for every member of the team. With MDOutlook’s unmatched global panel of cancer treaters, we can streamline that process for those in the field and in management. This case study demonstrates how access to our unique intelligence portal improves the efficiency of those in the field.
Customer
International biotech, building up its oncology product portfolio.
Challenge
Client desired to have a targeting and pre-call profiling system to drive commercial engagement of ThoughtLeaders and physicians. Client had successfully used MDOutlook previously at different company in niche HemOnc space.
Approach
- Intelligence Portal Access provided to 100+ company staff, ranging from field commercialization to brand management and executives
- Training and User Guide provided as part of annual subscription
- Integration with existing CRM system (Veeva)
- Ongoing user support provided by MDOutlook team
Unique Proposition MDOutlook
- Access robust US panel of CML treaters
- Standalone portal that is updated real-time with licensed data feeds
- Continued ranking analysis based on new data
- Seamless integration with existing CRM system; monthly updates of changed records
- Integrated customer target list with profiles
Results
- Real-time profiling of key account targets
- Supplemented with disease intelligence and ThoughtLeader profiling and prioritization analytics
- ThoughtLeader network mapping provides alternate avenues to approach targets
Value Delivered
- Out-of-box and integrated solution supporting on-going commercialization processes
- Easy integration and seamless experience for users
- Pre-call planning, targeting and overall knowledge of the CML space has much improved. Leading to more meaningful conversations with physicians
Client Feedback
“MDOutlook is a valuable tool for many departments in our organization. The type of information provided helps guide decision making from both the internal as well as customer facing teams,” according to the U.S. Marketing Director.
To learn more about this case, to discuss your oncology intelligence needs, or to schedule a demo of our oncology intelligence portal, contact us at [email protected] or +1.404.496.4136.
